Google Ads
Google Ads for real estate buyers already showing intent.
Build search campaigns around project, locality and property intent while measuring beyond clicks to lead quality and sales activity.
Approach
Channel strategy tied to the property funnel.
Build search campaigns around project, locality and property intent while measuring beyond clicks to lead quality and sales activity.
- ✓Search-intent architecture
Organise campaigns by project, locality, property type and intent. - ✓Keyword & query control
Use search-term feedback to reduce irrelevant traffic. - ✓Landing page alignment
Match keywords, ads and page content to reduce message gaps. - ✓Conversion tracking
Track form, call and WhatsApp actions where implementation permits.
What we measure
Media efficiencySpend, CPC/CPM, CTR
ConversionCVR & raw CPL
Lead qualityQualified CPL
Sales activitySite visits / bookings where available
Need a Google Ads plan for a property project?
Tell us the city, property type, ticket size and sales objective. We’ll structure the campaign conversation around measurable funnel outcomes.